We are experts at telling your story to the right audience at the right time through the following programs:

Communications & Strategy
Public Relations
Media Relations
Investor Relations
Special Events
Trade Shows
Additional Services

Communications & Strategy

GOAL: Create a powerful company story that includes strategic positioning and messaging targeted to deliver a crisp, concise story aimed at getting you to “yes” with all your audiences.

To accomplish this, PROMOTE Success provides the following services:

• Develop short-form and long-form of corporate story
• Rehearsal of presentations (video taping recommended)
• Presentation reviews
• “Elevator speech” refinement and practice
• Development of Tough Questions Q & A
• Rehearsal of Tough Questions
• Training on “bridging” techniques
• Media training

Public Relations

GOAL: Design and execute an on-going, responsive PR program to develop and maintain relationships for you among media and analysts, in addition to creating exposure that establishes your visibility, credibility and image with target customers, suppliers and stakeholders.

We promote you and your business using a variety of public relations programs and activities to inform, motivate and persuade your target audiences:

• Company and product launches
• Position our clients' executives as industry authorities and credible experts
• Generate national, regional and local interest in our clients' services, products and executives through on-going publicity and exposure to targeted markets
• Maximize effective expenditures of dollars in the execution of public relations programs in support of strategic business objectives

Media Relations

GOAL: Create innovative and on-going media relations programs that support and enhance your market position, portray company executives and spokespersons as credible and respected authorities in the industry, and secure understanding and support in your industries from partners, customers and prospective customers.

It is essential that the agency representing you to the press and public has a thorough understanding of the company, its business plan, and current and developing products. We have the experience and relationships with the working press to execute a successful public relations program that accomplishes the following:

• Creates and maintains general knowledge and awareness of you and your business
• Position you as the leader and innovator in your marketplace
• Inform customers and potential customers of current and planned products and services
• Create awareness among key media editors and reporter of your executives as experts and credible spokespersons
• Maintain regular, on-going contact with news media representatives and develop relationships with influential reporters, editors, producers, columnists, freelancers and respected authorities, sources and analysts in the industry
• Develop story ideas and leads, prepare and distribute a regular flow of news releases on your behalf
• Produce all components and content of your media kit
• Prepare company fact sheets, biographies, backgrounders, and support material for media use
• Research and prepare editorial calendar of opportunities in various trade, industry, mass and corporate outlets
• Secure and support interviews of key company officials by reporters and editors, including background sessions

Investor Relations - Pre & Post-IPO

GOAL: Identify, target, establish and nurture on-going relationships with key financial analysts who specialize in your industry.

We offer a full range of investor relations (IR) and financial public relations activities for a soon-to-be public company, before, during and after the Initial Public Offering (IPO). This is a strategic period in which management wants to concentrate on developing its recognition on Wall Street and to seek fair evaluation of its upcoming issue. After the IPO, our program focuses on improving its daily trade volume, continuing recognition on Wall Street and identifying and shaping the company's shareholder mix. Every element is designed to meet Securities and Exchange Commission's disclosure regulations, particularly the Fair Disclosure regulations.

Continuity in communications activities is critical to establishing a long-term professional IR program that will generate both visibility and credibility for the company within the investment community. PROMOTE Success adheres to all "quiet period" requirements, should those time frames emerge.

Post-IPO Activities

• Strategic Discussions/Counseling
• Quarterly Reports
• Timely Disclosures
• Security Analysts (group) Meetings and Retail Broker presentations
• Annual Shareholders Meeting
• Official Listings
• Shareholder List Analysis
• NAIC Regional Meetings
• Quarterly Analyst Teleconferences or Major Announcements
• Cybercast Programs
• Ongoing Editorial Program With Financial Media
• Daily online monitoring

Special Events

GOAL: To develop and manage special events that reinforce your brand image, build stronger relationships with the attendees/prospects, and increase company awareness. Our objective is to develop special events that are memorable, meet your expectations, and deliver results within budget.

PROMOTE Success's special event process includes:

• Plan -- We are paid to be proactive, to document all discussions, allocate responsibilities, follow up action dates, and see that things get done on time and correctly. We drive the complete planning process to ensure quality, professionalism and financial management.
• Market -- We produce attractive promotional material and promote the conference to help attract the desired attendees to the event.
• Manage the Event -- We then provide onsite management at the conference to ensure a seamless transition throughout each day, making sure that the attendees are well taken care of and you can enjoy the event.
• Financial Control -- We produce budgets and ongoing financial reports to ensure the responsible financing of the conference. And finally, we bring all the conference finances and administration together quickly and accurately.

Trade Shows

GOAL: a total turn-key solution in the development and management of trade shows, eliminating the hassle of you having to deal with numerous different suppliers. PROMOTE Success acts as the conductor, bringing all the variety of services and suppliers to order, and as a conduit between the client and all the sub-contractors involved with the tradeshow.

PROMOTE Success's trade show services include:

• Recommend portable booth options for purchase
• Manage all necessary arrangement with exhibition company to ensure smooth operations
• Arrange hotel and transportation accommodations
• Manage the shipping, setup and teardown of exhibit
• Create brand image by designing and producing booth graphics consistent with collateral
• Recommend and order promotional items that reinforce image and brand
• Onsite management of tradeshow
• Create and manage booth schedule to ensure that everything runs smoothly
• Arrange media interviews
• Man the booth as needed to facilitate media and customer interviews

Additional Services

PROMOTE Success offers a variety of other services through our team and an extensive network of strategic partners:

• Press/Analyst Tours
• Video Production
• Advertising Campaigns
• Direct Mail Campaigns
• Lead Generation Programs
• New Business Development Activities
• Presentations
• Training Materials
• White Papers
• Contributed Articles
• Meeting Planning (i.e. shareholder meetings)
• Annual Reports
• Newsletters
• Book Development, Production & Publicity